Information Systems / Electronic Publishing
Should technology expenditures be considered part of operating overhead or as an investment with a demonstrable effect on profits? While tradition holds with the former, we believe that rapid innovation in the publishing systems arena will allow forward-thinking executives to manage systems implementation efforts to a better bottom line.
The Information Matrix
Until recently, most publishers only dealt with computers to manage their order processing, financials and, to a lesser extent, to support their marketing efforts. Today, publishers face a bewildering set of system alternatives for every department of their organization.
Some of the directions being taken include:
- Automating the field sales force with portable PC’s
- Providing computer support for telemarketing departments
- Providing direct link financial reporting from subsidiaries to home offices
- Developing an integrated, relational marketing database with substantial history on customers, products, prices and ordering patterns
- Automating page layout and other production activities
- Providing real-time modeling and budgeting for all departments
Lexicon has been at the forefront of publishing technology since its inception. With each new wave of automation, Lexicon has provided its clients with a focal point for deciding not only what processes to automate, but how.
Our trained staff of publishing technology experts has had experience in every form of computing and communication technology, from large order processing systems running on a mainframe to simple design and layout programs running on a micro. In addition to our technical expertise, we also provide our clients with in-depth financial analysis which demonstrates exactly what benefits can be derived from each level of expenditure.
Selection and Implementation Methodology
Lexicon employs a methodology geared to the successful selection and implementation of computer-based technology. Our methodology can be summarized as follows:
- Complete review of all department needs and requirements
- Careful selection of a wide range of possible system suppliers
- Development of weighted selection critieria
- Final system selection
- Contract development
- Development of implementation plans
- Project management
- System sign-offs
Lexicon provides its clients with progress reports whenever major milestones are reached. These reports provide updates on project status and an opportunity to add or subtract elements from projects.
The benefits to be derived from Lexicon involvement in your system and implementation program include the following:
- The highest level of technical and managerial expertise in all areas of publishing technology
- A proven methodology derived from 20 years of corporate publishing experience
- Techniques for using technology that are pragmatic and immediately results-oriented
- A clear-sighted view of the relative merits of technologies from one vendor to another
- A total understanding of costs and benefits
Lexicon has built its reputation on developing information systems recommendations that work. We have no prejudices for one technology versus another. Everything we do is geared towards your needs with the most appropriate technology available, giving you the flexibility to make your investments last well into the future.
Magazine and Book Publishing Synergies
The constant need for, and development of, editorial material provides magazine publishers with a unique advantage that can often be leveraged into new products: an editorial and art database that is usually owned by, and accessible to, the magazine company.
With these databases in hand, and with the demographic research that most magazine companies do on a regular basis, these companies can significantly augment their revenue streams by setting up book publishing programs and re-using material from their magazines in book form. They can then begin to branch out, and create new books that can expand and enhance the visibility and the readership of the magazine program itself.
Lexicon consultants are experts in determining the synergistic elements between magazine and book publishing. Whether a one-time special or a long-term program; a one-shot or a continuity series, Lexicon can help magazine companies leverage their strengths and turn them into additional products that can become profit centers in their own right.
Lexicon can help magazine companies:
- Research the proper editorial program to capitalize on the strengths of both magazine and book markets.
- Organize a book program whether in house or through the use of outside freelancers
- Determine the best way to market new products, whether through use of the house file, through separate distribution, through synergistic licensing of the product to another publisher, or through a combination of these means and others
- Set up book distribution, once the methodology has been determined
- Analyze results and determine future direction of continued book development