New Product Research and Development
In addition to books, there are many other new product programs that magazine publishers can implement to significantly increase revenues and profits. Based upon in-house research and the customer database, Lexicon is expert in providing substantive new product concepts that can be thoroughly tested and effectively implemented.
Lexicon has the experience and the knowledge to broaden your product base in a logical, safe, budgeted manner. Results can accrue on a one-time, or continuous, basis.