Magazine Consulting Services
Advertising volume and revenue are the measures against which most publishers determine their degree of success. That makes identification, development and management of new sources of advertising revenue as well as the retention.
Business Strategy & Resource Planning
A publishing firm must master the basics before it can realize its fullest competitive advantage. Based on our broad range of industry-specific experience, Lexicon works with you in the present to ensure a profitable future.
Acquiring and maintaining a reader base is a challenge that leaves little margin for error. Whether you are developing new circulation, enhancing an existing list or completely redirecting your circulation program
Circulation is the heartbeat of any publication. Healthy renewals indicate a vital publication, while the attraction of new subscribers strengthens its pulse and prospects. Bringing these together into a consistent strategy is the goal of Lexicon’s circulation marketing services.
As part of Lexicon’s magazine launch consultancy we offer optional custom publishing to help organizations that wish to outsource best-in-class print and online publications. The results will be increased readership and advertising, streamlined production, a more powerful brand.
Editorial & Design
Editorial content and graphic design represent the very essence of the magazine publishing enterprise. Without effective written material and appealing design, magazines simply cannot optimize market penetration. Lexicon can help you by analyzing the degree to which the content.
Electronic publishing has revolutionized the publishing industry. All areas of publishing are being affected by the rush of new desktop and prepress technology. Traditional methods of design and prepress have been.
The executive search professionals at Lexicon understand the field of publishing. Thanks to this special knowledge, we save the time you would need to spend educating a generic “headhunter.” But that’s only the beginning. We take the time to understand your company philosophy, your values.
Should technology expenditures be considered part of operating overhead or as an investment with a demonstrable effect on profits? While tradition holds with the former, we believe that rapid innovation in the publishing
The accelerating integration of the world’s economies is making it easier for publishers to serve markets beyond their national borders. Many obstacles to international marketing are falling away as the global village becomes reality. Others are being removed by the radical.
Magazine Development & Launch
Few things are more exciting than the launch of a new magazine; it represents a venture into uncharted waters with unknown risks and untold rewards. Whether your venture seeks an untapped market among a unique set of subscribers.
Manufacturing & Production
Publishers face a myriad of choices in managing manufacturing and production. Printers have become far more competitive. Service factors have become increasingly important in the evaluation of printing services. Postal increases and fluctuations in paper pricing and availability.
Some organizations turn to outsourcing to solve Information Technology (IT) problems. Progressive organizations use the Lexicon Group to reshape their businesses in fundamental ways.Business transformation outsourcing offers publishers a way of achieving
Market Research & Publication Evaluation
Good business decisions start with good information. Without a clear picture of readers and advertisers, even the most able publishing executive will falter. This is where Lexicon’s research services begin. By developing.
Internet Strategies & Design
With millions of people worldwide accessing information and purchasing goods and services using the Internet, publishers are facing a myriad of complex decisions in relation to migrating intellectual property.