Custom Publishing

Custom Publishing

A full-service turnkey solution

As part of Lexicon’s magazine launch consultancy we offer optional custom publishing to help organizations that wish to outsource best-in-class print and online publications. The results will be increased readership and advertising, streamlined production, a more powerful brand, and a stronger relationship with your readers.

 

Lexicon’s Alliance Partner team includes art directors, editors, proofreaders, copy editors, photo editors, production managers, graphic designers, color and prepress specialist, Web designers, Web programmers, publishers, advertising salespeople and administrative staff. They have the depth to meet any production and scheduling need, yet their small team approach allows them to provide personal attention and service.

 

Publishers choose Lexicon’s custom publishing unit not only for our award-winning work, but also for our responsiveness, attention to detail and specialized knowledge of magazine and web publishing.


Our services include:

High-quality Design

Each publication has a distinctive look suite to its targeted readership. As a result, our clients’ magazines attract increased reader attention, higher recognition within their industries and increased advertising revenue. Our art directors have extensive backgrounds in publication design with experience in European, New York and local markets. All have won national design awards and all have contributed to the more than 275 awards our clients have won since 1990.


Editorial Management
We have in-house writers and editors, and enjoy ongoing relationships with top writers and editorial consultants around the country for specialized topics. For other magazines, we help reposition or strengthen editorial content while we redesign the publications’ look. After the initial repositioning, we work on an ongoing basis with our clients’ editors and writers. Our in-house copyeditors, proofreaders and quality control staff work with many different style guides, such as Chicago, AP and Words Into Type.


Advertising Sales Management

We have an in-house ad sales team as well as relationships with top advertising rep firms throughout the country. We are able to put together and manage ratecard ad representation that’s tailored to different industries. Our advertising sales team has a proven track record of increased sales for magazines and web sites that we have repositioned graphically and editorially. Our approach is to partner with clients, developing competency in their subject areas and strategizing to maximize advertising income.


Production and Prepress

We offer production management to the nth degree; scheduling, tracking, quality and cost control. We sweat. We worry. We agonize over the details. So you don’t have to. To guarantee a great finished product, we produce the highest level of scanning, color proofing and composite pages.


Website design

We offer a full-service Web design, database and development division. We have won awards for site architecture and design, but more importantly, we have helped our clients achieve their online goals and objectives. Whether your organization needs design, programming, or e-commerce solutions, you’ll receive the highest level of service, quality, and collaboration on each project.